Address Verification
Also known as: AVS, Address Validation, Address Standardization
Definition
Address verification checks whether a shipping address is real, complete, and deliverable before you ship. It catches typos, missing apartment numbers, and invalid addresses that would otherwise result in failed deliveries or returns.
Why Address Verification Matters
Costs of bad addresses:
- Return shipping fees ($5-15+)
- Reshipping costs
- Customer service time
- Lost customers
- Address correction fees ($15-20)
- Delayed deliveries
Up to 5% of e-commerce orders have address issues.
Types of Address Verification
USPS Address Verification (CASS)
- Checks against USPS database
- Standardizes format
- Confirms deliverability
- Adds ZIP+4 codes
- Official USPS certification available
Multi-Carrier Verification
- Validates for multiple carriers
- Identifies residential vs. commercial
- Checks PO Box restrictions
- More comprehensive than USPS-only
International Address Verification
- Country-specific formatting
- Postal code validation
- Transliteration support
- Customs-compliant formatting
Address Verification Services
| Service | Features | Pricing |
|---|---|---|
| USPS Web Tools | Free, USPS only | Free |
| Smarty (SmartyStreets) | Multi-carrier, API | Per lookup |
| Lob | Verification + printing | Per lookup |
| Google Address Validation | Global coverage | Per lookup |
| Shippo | Built into shipping | Included |
What Verification Catches
Common address issues:
- Misspelled street names
- Missing apartment/suite numbers
- Incorrect ZIP codes
- Outdated addresses
- Non-existent addresses
- Invalid unit types
Example corrections:
- “123 Main St” → “123 Main Street, Apt 4B”
- “90210” → “90210-1234”
- “Flr 5” → “Floor 5”
Verification Response Types
| Response | Meaning | Action |
|---|---|---|
| Valid | Address confirmed deliverable | Ship normally |
| Corrected | Fixed minor issues | Use corrected address |
| Partial | Some components verified | Review before shipping |
| Invalid | Cannot be delivered | Contact customer |
Implementing Address Verification
At Checkout
- Real-time validation as customer types
- Suggest corrections before order placement
- Block clearly invalid addresses
- Reduce customer service issues
Before Shipping
- Batch validate orders
- Flag problems for review
- Auto-correct when confident
- Queue exceptions for manual review
Best Practices
- Verify at entry - Catch issues before order confirmation
- Show suggestions - Don’t silently change addresses
- Allow override - New addresses may not be in databases
- Check business vs. residential - Affects carrier surcharges
- Validate international carefully - Formats vary widely
- Keep data updated - Address databases change monthly
Address Verification for International
International verification is more complex:
- Different postal code formats
- Various address line orderings
- Character set considerations
- Country-specific validation rules
Use services with global coverage for international shipping.
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