Customs Valuation

Also known as: Customs Value, Dutiable Value, Import Valuation

Definition

Customs valuation is the methodology used to determine the value of imported goods for duty calculation purposes. Based on World Trade Organization (WTO) rules, the primary method is transaction value—the price actually paid or payable for goods.

Why Valuation Matters

Duty Calculation

Duty = Customs Value × Duty Rate

Example:
Customs Value: $100,000
Duty Rate: 5%
Duty Owed: $5,000

If value understated at $80,000:
Duty Paid: $4,000
Underpayment: $1,000 (plus penalties)

Impact on Costs

  • Higher value = more duty
  • Lower value = less duty (but fraud if understated)
  • Related party transactions scrutinized
  • Accuracy required by law

Valuation Methods Hierarchy

WTO Valuation Agreement

CBP must use methods in order—can only move to next if previous doesn’t apply:

Order Method Description
1 Transaction Value Price paid/payable
2 Transaction Value of Identical Goods Same goods, other transactions
3 Transaction Value of Similar Goods Similar goods, other transactions
4 Deductive Value Resale price minus costs
5 Computed Value Cost of production plus profit
6 Fallback Reasonable means

Transaction Value (Primary Method)

Definition

The price actually paid or payable for goods when sold for export to the US, plus certain additions.

Transaction Value Formula

Transaction Value =
  Price Paid or Payable
  + Packing costs
  + Selling commissions
  + Assists (materials/tools provided)
  + Royalties/license fees
  + Proceeds from resale

Additions to Price

Addition Example
Packing Special crating for export
Commissions Agent fees paid by buyer
Assists Molds, designs, engineering
Royalties License fees tied to imported goods
Proceeds % of resale going to seller

Deductions (Not Included)

  • Freight after importation
  • Insurance after importation
  • Customs duties
  • Installation costs
  • Post-import costs
  • Parent-subsidiary companies
  • Common ownership
  • Family relationships
  • Agent-principal relationships

Scrutiny Level

Related party sale:
Price: $500,000

CBP question: Is this "arm's length"?
Would unrelated parties use same price?

If NO → Transaction value rejected
      → Use alternative method

Acceptable Circumstances

  1. Price comparable to unrelated party sales
  2. Transaction value of identical goods
  3. Deductive or computed value test

Transfer Pricing Considerations

  • IRS transfer pricing rules differ
  • CBP may adjust for customs purposes
  • Documentation critical
  • Advance ruling recommended

Assists in Valuation

Definition

Items provided free or at reduced cost to manufacturer for producing imported goods.

Types of Assists

Assist Type Example
Materials Raw materials sent to factory
Tools/dies Molds for production
Engineering Design work for goods
Artwork Designs, logos provided

Calculating Assist Value

Assist: Mold costing $100,000
Production: 10,000 units
Per-unit assist: $10

First shipment: 2,000 units
Assist added: $20,000 (2,000 × $10)

Valuation Documentation

Required Records

  • Commercial invoice
  • Purchase order
  • Payment records
  • Related party documentation
  • Assist calculations
  • Royalty agreements
  • Freight invoices

Retention Period

  • Minimum 5 years from entry
  • Available for CBP audit
  • Organized and accessible

Common Valuation Issues

Red Flags for CBP

  • Unusually low prices
  • Related party transactions
  • Multiple invoices
  • Price varies significantly
  • Assists not declared
  • Royalties not included

Consequences of Undervaluation

Violation Consequence
Negligence 2x unpaid duties
Gross negligence 4x unpaid duties
Fraud Domestic value + 8x duties
Criminal Fines and imprisonment

Best Practices

For Importers

  1. Understand valuation rules
  2. Document all transactions
  3. Include all additions to price
  4. Evaluate related party sales
  5. Calculate assists properly
  6. Keep records 5+ years
  7. Consider advance ruling

When to Get Help

  • Related party transactions
  • Complex assist situations
  • Royalty/license arrangements
  • Unusual pricing structures
  • CBP inquiry or audit
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