Fill Rate
Also known as: Order Fill Rate, Line Fill Rate, Item Fill Rate
Definition
Fill rate is a key supply chain metric that measures how well inventory meets demand. It indicates the percentage of customer orders (or order lines) that can be completely fulfilled from existing stock at the time of order.
Types of Fill Rate
| Type | Measures | Formula |
|---|---|---|
| Order fill rate | Complete orders | Orders shipped complete ÷ Total orders |
| Line fill rate | Order lines | Lines shipped complete ÷ Total lines |
| Unit fill rate | Individual units | Units shipped ÷ Units ordered |
| Case fill rate | Cases (B2B) | Cases shipped ÷ Cases ordered |
Fill Rate Examples
Order Fill Rate
- 100 orders received
- 95 shipped complete
- Fill rate = 95%
Line Fill Rate
- 500 order lines received
- 485 lines shipped complete
- Fill rate = 97%
Industry Benchmarks
| Industry | Target Fill Rate |
|---|---|
| Grocery/CPG | 98-99% |
| General retail | 95-98% |
| B2B distribution | 97-99% |
| E-commerce | 98%+ |
| Automotive | 95-98% |
Fill Rate vs. Service Level
These terms are related but different:
- Fill rate - Actual performance achieved
- Service level - Target or goal
- Inventory policy - Designed to achieve service level
Improving Fill Rate
Inventory Management
- Accurate demand forecasting
- Appropriate safety stock levels
- Regular inventory reviews
- Better supplier reliability
Operations
- Cycle counting accuracy
- Inventory visibility across locations
- Efficient replenishment processes
- Cross-docking fast movers
Planning
- ABC analysis for stocking priorities
- Lead time reduction
- Supplier diversification
- Seasonal planning
Impact of Fill Rate
High Fill Rate Benefits
- Customer satisfaction
- Repeat purchases
- Competitive advantage
- Revenue retention
Low Fill Rate Costs
- Lost sales
- Customer churn
- Expedited shipping costs
- Emergency replenishment
Measurement Considerations
- Measure at point of order vs. ship date
- Exclude canceled/modified orders
- Track by product category
- Compare across channels
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