Pricing Terms Intermediate

Negotiated Rates

Also known as: Contract Rates, Discounted Rates, Volume Rates

Definition

Negotiated rates are custom shipping prices that carriers offer to businesses based on their shipping volume, spend, and relationship. These rates can be significantly lower than the published retail rates available to occasional shippers.

Retail vs. Negotiated Rates

Rate Type Who Gets It Typical Discount
Retail/Published Walk-in customers 0%
Online discount Online account users 5-15%
Small business Low volume shippers 15-30%
Negotiated Medium volume 30-50%
Enterprise High volume 50-70%+

How to Get Negotiated Rates

Qualify Based on Volume

  • Minimum ~$10,000-$20,000 annual spend
  • Regular, consistent shipping
  • Growth potential

Request Pricing

  1. Contact carrier business development
  2. Provide shipping profile (volume, destinations, weights)
  3. Share current rates from other carriers
  4. Negotiate terms

What Affects Your Rate

  • Annual shipping spend
  • Weekly/monthly volume
  • Average package characteristics
  • Destination mix (zones)
  • Service level mix
  • Payment terms
  • Competitor rates

Negotiation Strategies

Before Negotiating

  • Know your shipping data
  • Understand your costs
  • Get competing quotes
  • Identify leverage points

During Negotiation

  • Start with your ideal discount
  • Focus on total cost, not just base rates
  • Negotiate surcharges too (DAS, residential, fuel)
  • Ask for surcharge caps
  • Request accessorial discounts

Key Areas to Negotiate

  • Base transportation rates
  • Fuel surcharge percentage
  • Residential surcharge
  • Delivery area surcharges
  • Additional handling fees
  • Dimensional weight divisor
  • Minimum charge waiver

Typical Discount Structure

Small Business (~$25K/year)

  • Base rate: 20-30% off
  • Fuel: Standard
  • Surcharges: Limited discounts

Mid-Size (~$100K/year)

  • Base rate: 35-50% off
  • Fuel: May negotiate cap
  • Surcharges: 15-25% off

Large ($500K+/year)

  • Base rate: 50-65%+ off
  • Fuel: Capped or reduced
  • Surcharges: 30-50% off

Rate Agreement Components

Typical contract includes:

  • Discount percentages by service
  • Surcharge rates
  • Minimum charge
  • Term length (usually 1-3 years)
  • Volume commitments
  • Rate increase caps

Using Negotiated Rates

Shipping Software

  • Enter account credentials
  • Rates calculate automatically
  • Works with multi-carrier systems

API Integration

  • Connect via carrier API
  • Real-time rate calculation
  • Seamless checkout experience

Manual Shipping

  • Log into carrier account
  • Rates apply when logged in
  • Use carrier shipping tools

Reviewing and Renegotiating

Annual review:

  • Compare actual vs. projected volume
  • Calculate effective discount
  • Benchmark against market
  • Identify new negotiation points

Renegotiation triggers:

  • Volume increase
  • Contract expiration
  • Carrier rate increases
  • Better competitor offer
  • Business changes

Common Mistakes

  1. Only negotiating base rates - Surcharges add up fast
  2. Not comparing carriers - Use competition as leverage
  3. Accepting first offer - Carriers expect negotiation
  4. Ignoring DIM factor - Can save significantly
  5. Forgetting accessorials - Negotiate all fees
  6. Not reviewing annually - Rates should improve with volume
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