Order Accuracy

Also known as: Fulfillment Accuracy, Order Accuracy Rate, Perfect Order Rate

Definition

Order accuracy is the percentage of orders shipped without errors. It measures how often customers receive exactly what they ordered—the right items, in the right quantities, to the right address, in acceptable condition.

Calculating Order Accuracy

Order Accuracy = (Error-Free Orders ÷ Total Orders) × 100

Example:

  • Total orders shipped: 10,000
  • Orders with errors: 150
  • Order accuracy = (9,850 ÷ 10,000) × 100 = 98.5%

What Counts as an Error

Error Type Example
Wrong item Shipped blue shirt instead of red
Wrong quantity Ordered 3, received 2
Missing item One item missing from multi-item order
Damaged item Product arrived broken
Wrong address Shipped to old address
Late shipment Missed promised delivery date

Industry Benchmarks

  • Good: 97-98% accuracy
  • Excellent: 99%+ accuracy
  • World-class: 99.5%+ accuracy

Cost of Order Errors

Each error costs $10-30+ to resolve:

  • Return shipping costs
  • Replacement product and shipping
  • Customer service time
  • Potential lost customer (lifetime value)

Improving Order Accuracy

  1. Barcode scanning - Verify items at each step
  2. Pick-to-light systems - Guide pickers to correct locations
  3. Quality checkpoints - Inspect before packing
  4. Clear labeling - Reduce mispicks from similar products
  5. Staff training - Regular accuracy coaching
  6. Error tracking - Identify patterns and root causes
  7. Adequate staffing - Rushing causes mistakes

Perfect Order Metric

Some companies track “perfect orders” which require:

  • Correct items and quantities
  • On-time delivery
  • No damage
  • Accurate documentation
  • Complete invoicing
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