An order management system (OMS) is centralized software that manages the entire order lifecycle—from when a customer places an order through fulfillment, shipping, delivery, and returns. It coordinates between sales channels, inventory, warehouses, and carriers.
What an OMS Does
Core Functions
- Order capture from all channels
- Inventory visibility and allocation
- Order routing and fulfillment
- Shipping management
- Returns processing
- Customer communication
Order Lifecycle
Customer Order
↓
OMS Receives Order
↓
Inventory Check/Allocation
↓
Route to Fulfillment Location
↓
Pick, Pack, Ship
↓
Track and Update Customer
↓
Delivery
↓
Returns (if needed)
| System |
Primary Focus |
| OMS |
Order processing and fulfillment |
| ERP |
Business-wide operations |
| WMS |
Warehouse operations |
| TMS |
Transportation management |
| CRM |
Customer relationships |
| Shopping Cart |
Online transactions |
How They Work Together
Customer places order (Shopping Cart)
↓
OMS captures and processes
↓
WMS picks and packs
↓
TMS/Shipping manages delivery
↓
ERP tracks financials
↓
CRM manages customer data
Key OMS Features
Order Capture
- Multi-channel integration
- Real-time order import
- Order validation
- Fraud screening
- Customer verification
Inventory Management
- Real-time inventory visibility
- Allocation rules
- Multi-location inventory
- Backorder handling
- Stock level alerts
Fulfillment
- Intelligent order routing
- Split shipment handling
- Pick/pack optimization
- Carrier selection
- Shipping label generation
Customer Experience
- Order status updates
- Tracking information
- Self-service portals
- Communication automation
- Returns management
Types of OMS Solutions
By Deployment
| Type |
Description |
Best For |
| Cloud/SaaS |
Hosted, subscription |
Most businesses |
| On-premise |
Self-hosted |
Large enterprise |
| Hybrid |
Mix of both |
Specific needs |
By Business Size
| Tier |
Examples |
Volume |
| Small |
Ordoro, ShipStation |
100-1,000 orders/mo |
| Mid-market |
Skubana, Brightpearl |
1,000-50,000/mo |
| Enterprise |
Manhattan, SAP |
50,000+/mo |
Popular OMS Solutions
For E-Commerce
| Solution |
Strengths |
| Shopify (built-in) |
Native for Shopify stores |
| ShipStation |
Shipping-focused, multi-channel |
| Ordoro |
Inventory + shipping |
| Skubana |
Automation, multi-warehouse |
| Brightpearl |
Retail/wholesale |
| Cin7 |
Inventory-heavy businesses |
For Enterprise
| Solution |
Strengths |
| Manhattan |
Complex fulfillment |
| SAP |
ERP integration |
| Oracle |
Global operations |
| IBM Sterling |
Omnichannel |
OMS Benefits
Operational
- Centralized order view
- Automated processing
- Reduced errors
- Faster fulfillment
- Better inventory accuracy
Customer Experience
- Accurate availability
- Faster delivery
- Better communication
- Easy returns
- Omnichannel consistency
Business Intelligence
- Order analytics
- Fulfillment metrics
- Inventory insights
- Customer behavior
- Forecasting data
OMS Integration Points
What to Connect
Sales Channels
├── Website (Shopify, WooCommerce)
├── Marketplaces (Amazon, eBay)
├── POS (retail stores)
└── EDI (wholesale)
Fulfillment
├── Warehouses (WMS)
├── 3PLs
├── Drop ship vendors
└── Retail stores (ship-from-store)
Shipping
├── Carriers (UPS, FedEx, USPS)
├── Shipping software
└── TMS systems
Back Office
├── Accounting (QuickBooks, Xero)
├── ERP systems
└── CRM systems
Implementing an OMS
Implementation Steps
- Define requirements
- Evaluate solutions
- Plan integrations
- Configure workflows
- Migrate data
- Test thoroughly
- Train team
- Go live
- Optimize
Common Challenges
- Integration complexity
- Data migration
- Process changes
- Staff training
- Multiple locations
OMS ROI Factors
Cost Savings
- Reduced manual processing
- Fewer shipping errors
- Lower labor costs
- Better inventory turns
- Decreased returns
Revenue Impact
- Faster order processing
- Accurate availability
- Better customer experience
- Omnichannel enablement
- Reduced stockouts
OMS Metrics to Track
| Metric |
Description |
| Order accuracy |
Correct orders / total orders |
| Fulfillment time |
Order to ship time |
| On-time delivery |
Met delivery promise |
| Inventory accuracy |
System vs. actual |
| Return rate |
Returns / orders |
| Customer satisfaction |
NPS, reviews |