Pricing Terms Beginner

Rate Shopping

Also known as: Carrier Comparison, Multi-Carrier Rating, Shipping Comparison

Definition

Rate shopping means comparing shipping prices from multiple carriers before choosing how to send a package. Instead of always using one carrier, you check rates from USPS, UPS, FedEx, and others for each shipment and pick the best option.

Why Rate Shopping Matters

Different carriers excel in different scenarios:

Scenario Often Cheapest
Light packages, residential USPS
Heavy packages, business UPS/FedEx
Overnight delivery Varies by zone
Large/oversized items Freight carriers
Local delivery Regional carriers

Choosing the same carrier for everything leaves money on the table.

How Rate Shopping Works

  1. Enter package details - Weight, dimensions, origin, destination
  2. Query multiple carriers - Software checks all available rates
  3. Compare options - See prices and transit times side by side
  4. Select best option - Choose based on cost, speed, or preference
  5. Generate label - Print from chosen carrier

Rate Shopping Tools

Shipping Software

  • Shippo - Multi-carrier API and dashboard
  • ShipStation - E-commerce focused
  • Pirate Ship - Free, USPS/UPS focused
  • EasyPost - Developer-friendly API
  • ShippingEasy - Small business focused

E-commerce Platforms

  • Shopify Shipping
  • WooCommerce Shipping
  • BigCommerce
  • Built-in but often limited carriers

Manual Comparison

  • Check carrier websites individually
  • Time-consuming but no subscription needed
  • Use for occasional shipments

Rate Shopping Savings

Typical savings from rate shopping:

Volume Monthly Savings
100 packages $50-200
500 packages $300-800
2,000 packages $1,500-4,000

Even small percentage savings add up quickly.

Advanced Rate Shopping

By Speed

Compare equivalent services:

  • USPS Priority vs. UPS Ground vs. FedEx Ground
  • All deliver in 2-3 days, prices vary significantly

By Zone

Some carriers are cheaper for certain distances:

  • USPS often wins Zones 1-4
  • UPS/FedEx competitive Zones 5-8

By Package Type

  • Flat Rate for heavy, distant shipments
  • Cubic pricing for light, bulky items
  • Ground for non-urgent deliveries

Rate Shopping Best Practices

  1. Automate it - Use software that auto-selects cheapest
  2. Set rules - Always use X carrier for overnight
  3. Include all fees - Fuel surcharge, residential fees
  4. Consider speed - Cheapest isn’t always best
  5. Review regularly - Carrier pricing changes frequently
  6. Negotiate rates - Volume discounts improve all options
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