Return Label
Also known as: Return Shipping Label, Prepaid Return Label, RMA Label
Definition
A return label makes it easy for customers to send back unwanted or defective items. It’s pre-paid by the seller and includes all necessary shipping information to route the package back.
Return Label Types
| Type | When Charged |
|---|---|
| Included in box | Customer opens = you pay |
| Emailed on request | Only if needed |
| Pay on use | Charged when scanned |
| Customer prints | You provide, they print |
Pay-On-Use Labels
Modern return programs use scan-based billing:
- Label created but not charged
- Customer uses if needed
- Carrier bills only when scanned
- Reduces waste and cost
Return Label Information
- Return address (warehouse, returns center)
- Carrier and service level
- Tracking number
- Customer reference
- Prepaid postage
Best Practices
For merchants:
- Use pay-on-use when possible
- Include clear instructions
- Provide tracking visibility
- Consider returnless refunds for low-value items
For customers:
- Use original packaging when possible
- Remove or cover old labels
- Drop at authorized location
- Keep tracking number
Return Shipping Cost Strategies
- Free returns (build into pricing)
- Customer pays (deducted from refund)
- Conditional free returns
- Carrier pickup options
- QR code returns (no printer needed)
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